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Make Your eCommerce Site Failure-Proof

Often companies while developing their eCommerce business from ground zero tend to make similar mistakes. They don’t have specific business objectives, don’t plan site promotion well ahead, and most importantly forget that eCommerce like any other business requires to have some key advantages over the competitors.

Building an eCommerce business is not an easy job! The chances of making mistakes in selecting the right solution for your specific business are quite high as there are way too many options around. If you are not ready to spend big money on your Internet venture in the beginning, there are online systems that allow you to create and run eCommerce site for a small monthly payment. Advantages of these solutions are that you can build a site for a very short period of time and you don’t need a major initial investment. However, these solutions provide limited functionalities, which could be a big inconvenience. Yahoo, Rusbiz, and Bigstep are examples of this type of systems.

Another way of building an eCommerce site is to get an off-the-shelf solution. This is good if you have some knowledge of programming or you have enough time to learn technical aspects of these solutions.

The third option is to hire a developer to build your eCommerce site. The good thing about this approach is that you can design your site reflecting your company image and give your eShop unique look and feel. But the problem here is that for every minor change on the website you will need to contact the developer which makes site support pretty expensive.

The best but more expensive solution is to use site development companies. If you are working with a professional company, depending on the size of your web project a professional team of people will be taking care of it. Namely: your account manager, lead programmer, web programmer, designer, content editor, database programmer, web promotion specialist, and web administrator. If you are serious about your eCommerce website and planning to hire a professional company you should consider building your site with dynamic pages holding an administrative capability. This means you will be able to edit contents of these pages yourself without requiring any help from programmers.

If you already have an eCommerce site but sales are still low as the site is not popular yet and few people visit your site, you probably need a web promotion specialist. Search engine optimization has become the primary aspect of your web promotional efforts. Studies show that over 80 percent visitors come through the search engines. If you end up in the top three positions of a search result your chance of getting visited increases dramatically.

Your eCommerce site is not just another sales channel! For many companies after launching their online shop in a very short period it became the primary sales channel. In most cases after opening an Internet shop the sales of the company increase from 20 percent to 100 percent within first year.

Although, to have a professionally built high-quality eCommerce site seems like an obvious choice, majority of the eshops available today are not even close to the required standard. Apart from the functionalities of the website, its design and usability, content, offered products, their variety and specifications are also important factors.

Often vendors forget that it is always better to focus on a niche market rather than trying to sell everything to everybody. It is easier to promote several products rather than thousands of unrelated goods and services. Especially, since key word marketing is becoming outrageously expensive. For example if you are in cosmetic and perfume industry it is difficult to compete with big merchants when you are not focused in a single type of product line such as cosmetic masks. Keep in mind that you can become a major player in your specific niche if you are one of pioneers in the field.

In many aspects of Internet shops, Amazon still sets the standard. You should study this site carefully. Any eCommerce site can adopt wonderful ideas from this industry behemoth. Look at how their search system works. Although, it is a huge site with hundreds of thousands of products, you can find any product you are interested in virtually immediately. The second important thing you should notice is that every product carries enough information so that customers can take immediate buying decision. Another thing is the simple but attractive and clear design of the pages. The contents are also segmented and presented thoughtfully.

Around 76 percent of all of your visitors are looking for more information on the product or service they are planning to buy. Only 44 percent know what exactly they are going to buy but there is no guarantee that they will buy from your site. That’s why it is very important to have enough content that can influence positively on their buying decision.

To build an effective online shop you should try to avoid the following common mistakes:

Building a site without professional help

If you are just experimenting than it is a different thing. But, if you are serious about your prospective Internet business, you should hire professionals to do this. Gone are the days, when you could build a site and people would come any way! Now you have to build professional sites. A visitor takes less than a second to decide subconsciously whether he is going to stay on this site or move on. Design plays a key role on this. If your choice of colors and page layout along with the pictures are not effective enough, you simply loose clients not even knowing about it.

Forgetting about the functional mistakes that annoy visitors

These are wrong links, slow page loading, bad site navigation, unclear marketing message, pop-ups, and a huge number of products on one page.

Trying to sell everything to everybody

Better concentrate on few vital products from your industry. You should become the expert for the products and services that you sell.

Don’t forget that like offline world, service is important on the Internet as well. It should be simple for buyers to find products, check out and delivery should be easy and prompt. After sale support should be of high standard.

If you would like to avoid failure, define your business objectives, figure out the system functionalities needed to achieve these objectives, and add necessary information requirement to system functionalities.

Quick Start Your Internet Marketing – For Beginners Only

You may have been hearing a term floating around called internet marketing or affiliate marketing. You know what the internet is and what marketing is but what exactly are people talking about when you put the two terms together? Basically, the world of internet marketing is merely advertising your website, brick and morter business or your products on the internet. Just like an ad in the yellow pages, internet marketing allows the advertiser to blast their message over the internet to millions of people online everyday. This task can be daunting in itself and, if you are new to internet marketing, or a beginner, where do you start?

Internet marketing for beginners or newbies, is a vast and growing phenomena that is up 200 thousand online self educators a day! That’s right. You are not alone. Over 200,000 internet marketing newbies are joining the online marketing ranks every single day. So, where do you begin? Here are some helpful tips to keep you out of the shark pool.

Learn Slow. This is not a get-rich quick scheme. It is more like a get rick slow business. Can you get rich? Yes, you can! Will you get rich? That leads us into the second point,

Have the right mindset and you will succeed. Do not go into internet marketing and think if you don’t learn it in six weeks or have your first 1000 dollar day you are failing. No, like every business, marketing on the internet can make you millions of dollars because of the huge market available but you will need some basics and then some skills to get there.

Determine if you have more time than money or visa versa. If you have more time, then start finding out all you can about organic marketing or article marketing. This is where you will write articles, publish them on the web and like tina sales people those articles will travel all over the net with your message, your resource links and help get you noticed as an authority on Google or other search engines. If you have more money, hire it out or learn how to put an ad on Google. This is a warning. This can costs thousands a day so learn all you can about this and start small.

Once you are ready to get out there, you may wish to create a website or put that information on a free online site; one called Squidoo, another hub pages, or create a blog. These will help beginner internet marketers get their feet wet and still make money. There you can experiment, make money off your Google ads, or add products from amazon or eBay and possibly find help with these avenues.

If you think you will need more hands on help, another option and the best option, in my opinion, is to join an internet school or membership site. There will be a fee, but the support and the knowledge of tools and technical help is hands down the best way to learn. There they have a step by step guide in ebooks, PDF and now, videos to lead you by the hand, answer any questions you may have, join in on the learning with fellow members and grow in the field of internet marketing.

This method is one way to integrate every aspect of the internet marketing learning curve. It will allow you to start small, and grow at a steady pace. It will allow you to keep a positive mindset and which direction to take and what precautions to watch out for. Make sure you choose one that will not be confusing but will be the best match for your education style.

The Best Home Based Businesses Use Internet Marketing

In 2010 internet marketing is so much more than just selling as an affiliate. The internet has opened the door to a host of new business ideas and opportunities. Whole industries are opening as a result of the entrepreneur opportunities online.The opportunities are a mix of direct internet marketing activities and general web based business. There is work for people with graphic design skills, web design and development skills, video, writing and marketing capabilities.eBay opened a world of opportunity for people with existing stores and those who just had stuff to sell. Much of what would have been considered cottage or craft industries have been able to move online and reach a far broader market both through eBay stores and personal listings. It served as a launching pad to the world of online sales for many.Every internet marketer needs articles written. There is a skill to writing a search engine optimised article that has become a home based business in itself. There are article writing businesses who are training stables of article writers to outsource work to. This is leading to a depth of home business opportunity internationally in article writing and distribution alone.The area of search engine optimisation has opened the door for a range of consultants. Some of the best SEO consultants are internet marketing trained solo workers, working from home. Their experience, skill and lower overheads make for affordable, effective SEO options for business, especially small business and start-ups.Other consultants provide content writing services, public relations press releases, and paid advertising strategies. There are also roles for website design, website development, and website hosting in the new arena of online home business.The advantages home based business ideas offer to people are many. There are savings on transport costs, family friendly work hours, ongoing retirement income. With the rising cost of petrol, the cost and availability of child care and an increasingly aging population these are important considerations.Whether you are technically skilled, sales savvy, or able to write there is an online home based business idea waiting for you. An internet marketing based home business may be your fast web formula for personal online business success.

Choosing Your Personal Best Home Based Business

How will you choose the most effective home based business? There are plenty of factors to think about due to the fact there are various sorts of work that can be done. You may even should think about variables that include how much cash it should take to begin and regardless of whether you’ve got the skill-sets to have success.Exactly what are you effective in? The best quality home based business for you personally are going to be one which works by using the skill-sets you already possess. Should you do not understand how to prepare, beginning a catering support might be not recommended. Look at all the stuff you probably know how to accomplish without a doubt. Exactly what jobs perhaps you have acquired before as well as what knowledge did you create as you had been operating presently there? What exactly are your own interests? Are you aware building product planes or even restore a leaking water filters? These are generally all abilities that may be converted to home based businesses.Why wouldn’t you starting your home based business on your current ability? Your very best possibility of achievement would be to make a move you currently efficient at. If you decide to style jewellery but you haven’t produced a single necklace, it will take you a while to obtain great at this. There is a studying bend for almost everything. Find a program that relies on your own present techniques to reduce out the mastering bend and go right so much that it is possible to make some income.How can you get started doing a home based business?The ultimate way to begin is as simple as showing your friends and relations regarding it. Inform them what you really are performing and have when they realize any person which could need your products and services. It’s also possible to submit brochures on notice planks at nearby retailers or location a classifieds ad promotion your service.

Advantages of Being in the Home Based Business Industry

Running a home-based business offers many advantages to the entrepreneur. First and foremost is the fact that self-employment is the only true form of employment security. With over 5.7 million people currently unemployed and millions more projected to join their ranks over the next 18 months, employment security is a critical consideration. The self-employed entrepreneur never has to worry about being laid-off, fired, or downsized.Probably equally as important is the quality of life that flows to the home based business person. Many aspects of corporate America simply cease to exist when the entrepreneur is able to work from the comfort of their own home. Grueling, frustrating, and stressful commutes are completely eliminated immediately, along with all of the costs associated with them. Since all meals are consumed at home, the cost of simple groceries replaces the cost of eating in restaurants and commercial eateries. Many home-based entrepreneurs choose a very comfortable form of attire when working, as opposed to the suits and expensive office wardrobe one must purchase for a corporate job.If a home-based business utilizes the Internet, it’s no longer really a home-based business so much as it is an online business. As such, the Internet entrepreneur simply requires a computer, an Internet connection, and a bank account enabling them to work literally anywhere in the world. In addition to the flexibility of not being confined to an office, the home-based entrepreneur can work when they want to for as long as they want to. And because income is tied to the effort expended, work from home business people can literally write their own paychecks at whatever amount they choose.There are other benefits as well. A properly structured and set up home based business qualifies for many tax reductions under IRS tax laws. Although it is important to receive the professional advice of a CPA, home-based entrepreneurs can shave thousands of dollars off their annual tax return simply by working from their home office.Of course there are some downsides. Working from home requires tremendous discipline. It is very easy to become sidetracked or to waste time doing nonessential or non-business-related tasks. Particularly if there are family members present, they must understand that when the home-based entrepreneur is working they are effectively not home.The recession has hit many people very hard. Anyone who has already lost their job or feels they are at risk of losing it should consider a home-based business as a viable and easily implemented solution.

The Best Marketing Tools Ever – And How to Pick The Right One(s)

One of the most frequent questions I get from other cash flow professionals is “What are the best marketing tools and methods to find new prospects?” The truth is there is no silver bullet and one size does not fit all. Some marketing tools and strategies work better for some, while others… well, you get the idea.

Therefore, the correct answer to these questions is “It depends”. Of course, no one wants to hear that answer because it’s simply not what anyone wants to hear and everyone thinks I’m dodging the question. Is it an honest and correct answer? Yes. Is it a constructive one? No. Or is it?

Maybe if we understood on what “it depends”, we could better focus on how to optimize the effectiveness and efficiency of our marketing by selecting the most productive tools and strategies. By the way, by “effectiveness” I mean the quantity and quality of the marketing results, while “efficiency” refers to the investment (i.e., money and/or time) required to achieve those results.

So what does it depend on? Which are the variables that really influence the success or failure of your marketing the most? This may come as a surprise, but here are the key contributors and most crucial variables you can influence directly that account for most of the difference between your marketing success and failure:

1. You (your background, expertise, skills, personality, style, etc.)

2. You marketing message and communication

3. Your investment (time and money)

However, the marketing tools you choose in order to deliver your marketing messages to your target group play a role as well, of course.

To illustrate this point I have first grouped the various and most commonly used marketing tools/strategies into three distinct groups:

1. Direct approach such as ads, direct mail, flyers, brochures, website, and even cold-calling: The marketing purpose is obvious. It’s a one-on-one delivery directly to your target group and focuses clearly on the benefits of your product/service).

2. Indirect approach such as networking, presentations, articles, press releases, and social media: The marketing is more subtle and more of informative nature. Benefits communicated could be more generic, i.e., not only linked to your specific product/service but to the product/service category. It’s delivered to groups – not individuals – which may also include contacts outside your intended and immediate target group.

3. A 3rd party referral approach is the typical relationship based marketing approach; you don’t “market” per se, but you build relationships and a network of strategic alliances with people who can and will refer business to you. Also referred to as “word of mouth” marketing.

Based on our own experience and what others have told us about theirs, we can then sort the various marketing “delivery tools” by their effectiveness and efficiency. Now, this information may be useful when you have to decide which marketing tools to use and which ones you can do without. Here is a summary of what we found:

Referral based marketing / word- of-mouth strategies are rated as highly effective and most efficient. This seems logical, as nothing beats a good recommendation, and all you have to do is earn one! Of course, this is often easier said than done.

Among the “indirect approaches’, networking is also seen as highly effective, yet slightly less efficient, because it involves a heavy investment of time and patience. Results are seen mid- and long-term, but success does not come overnight.

“Direct approaches” – especially advertising, direct mail, and even the frequently shunned cold-call are effective marketing delivery tools. Of course, they also rank among the least efficient, as they require a lot of investment (both, money and time).

The final vote on social media strategies is still out and so far and currently a mixed bag at best. Some have a lot of hope and swear by it, others consider it a waste of time.

Other “direct approaches” such as websites, brochures, and business cards are considered a clear “must have”, but their value as New-Business-Development tools seems rather limited.

While this is a good start and may function as an initial guide, we have to realize that it is not a “scientific model” with hard numbers behind it. It’s merely an aggregate of opinions. Expert opinions, but opinions nonetheless. Secondly, the model is only derived from marketing tools used in a B2B environment without any validation in the business-to-consumer marketing world. Although I would surmise that similarities are likely to exist.

However, the most “noise” in this data comes from three variables that are not even on the map: You, your marketing messages, and your investment (money & time)! And here is why.

While most people agree that “client referrals” are one of the most effective and efficient methods to develop new business, other “tools” are not quite as clear-cut, because it really depends on how you use them.

Take networking for instance. Again, most people report that networking has been a highly effective and quite efficient business development tool for them. But imagine what would happen if you were a lousy networker who made all the typical networking mistakes under the sun. Do you think networking would be an effective marketing tool for you?

Or take cold-calling. People who do it properly see it as an effective tool for business development. Those who don’t do it properly typically pooh-pooh it and consider it an anachronism or a waste of time and resources. But think about it! Of course, cold calling will never work for you if…

you are horrified at the sheer thought of even picking up the phone
you don’t say the right things when someone answers the phone
you don’t invest enough time to make enough calls
you waste too much time calling the wrong people.
Or, if you can’t deliver a decent speech or presentation in front of a group of people, even if your life depended on it, don’t do it! Presentations and public speaking engagements won’t work for you.

The same goes for any other marketing tool or method as well, by the way. If you don’t use it properly, it won’t work. No surprises here I hope.

To make matters even worse, if your marketing message stinks, it won’t even matter one bit how you broadcast it to planet prospect, i.e., via advertising, direct mail, flyers, websites, magazine articles, brochures, etc. Your marketing will simply not work. End of story.

The point in all this madness is this:

1. Referral based marketing systems typically provide the best results at the most reasonable investment level. The downside is you don’t really control your pipeline, because you depend on leads that other people send your way. In order to manage towards specific, quantifiable objectives in a given time period, you can therefore not solely rely on referrals to build your business.

2. Indirect marketing methods provide an excellent complement to whatever else your marketing plan demands. They allow you to build somewhat of an “expert” status and – when done properly – move you away from a hard-sell approach into a consultative one. However, since you can’t always control who your audience is, you can also not manage numeric and time sensitive business development goals very well with this approach.

3. Direct marketing methods are the only ones that really put you in control of your business development goals. However, those that are considered most effective are also the ones that require the most investment. Either in terms of money or time or both.

However, long before you decide which marketing tools and methods to use, make sure you got the other parts right: Persuasive marketing messages as well as the professional skills and expertise required for particular marketing tools (e.g. for cold calling, networking, article writing, public speaking, etc.). Then determine how much money and time you can invest in your marketing efforts.

So, to hit a home run with your next marketing plan, consult the above-captioned analysis, develop a powerful marketing message, and focus your resources and marketing budget solely on marketing methods that

a) play to your personal strengths, and

b) are able to reach and get through to your target group.

Remember, ultimately, it’s not about which marketing methods you choose, but how well you execute them. And don’t forget: While your target group may consist of businesses, the recipient of your marketing barrage is still a person. So whatever you do, keep it personable!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.